YouTube Rate Calculator India

No — a Short typically prices at around 60% of your dedicated video rate. Shorts take less production effort and have a shorter attention window than a full integration, but they're still a real placement worth charging for separately, not bundling into a video deal for free. The calculator above switches this multiplier when you pick Short as the content type.

There's no hard minimum — channels averaging even 5,000-10,000 views per video get brand interest, especially in high-intent niches like finance, tech or B2B SaaS. Brands running smaller campaigns often prefer several micro-channels over one large one, since the combined reach can be more targeted and cost-effective.

Price off your rolling average from the last 10-20 uploads, not your best-performing outlier or your worst dip. Brands that ask to see Analytics will expect a number that holds up against a typical video, not a cherry-picked one — an average-based quote is also easier to defend if a specific video underperforms after it goes live.

Not entirely irrelevant, but far less important than average views. A large subscriber base with low view-through often signals an inactive or disengaged audience, while a smaller channel with high views-per-subscriber signals real reach. Brands buying media increasingly ask for views first — use subscriber count mainly as a secondary credibility signal, not your pricing basis.

A dedicated video (the entire video built around the brand) should command your full base rate. A shorter integration or mid-roll mention inside an otherwise organic video is typically priced at 40-60% of that, reflecting the smaller share of attention the brand actually gets. Always clarify which format a brand is requesting before quoting.