Metro audiences generally have higher spending power.
Price Breakdown
Your Fair Rate
—
Price Breakdown
Enter your details on the left to generate your personalised pricing range.
Your Rate Across Platforms
Instagram
—
YouTube
—
LinkedIn
—
Income Potential
Advertisement
Free rate card for Instagram Reels · YouTube Sponsorships · LinkedIn Posts — trusted by creators across Mumbai, Delhi, Bangalore, Hyderabad, Chennai & beyond
Frequently Asked Questions
Everything Indian creators ask about influencer pricing in 2026.
It depends on your followers, niche, and engagement — nano to mid-tier creators typically charge ₹2,000 to ₹3,00,000 per post in 2026. See the full tier breakdown →
Our calculator uses CPV (Cost Per View) as the base — Instagram at ₹0.90/view, YouTube at ₹1.15/view, LinkedIn at ₹1.20 per follower annually. This base is multiplied by your niche value (Finance 2×, Tech 1.5×, Beauty 1.35×) and premiums are added for city tier, engagement above 5%, usage rights, exclusivity, and sub-niche.
Yes — PriceMyReel includes a dedicated YouTube tab alongside Instagram and LinkedIn. Switch platforms at the top of the calculator, enter your subscriber count, average views and niche, and get an instant rate for Videos, Shorts or Live integrations. It's completely free, with no signup required.
Rates are driven by average views, not subscriber count, and range from ₹2,000 to ₹20,00,000+ across tiers in 2026. See the full tier breakdown →
List separate pricing per format — a dedicated Video is your base rate, a Short is about 60% of that, and Live commands a premium. See how to structure a full rate card →
It prices your channel on cost-per-view rather than subscriber count, since brands pay for who actually watches. Try the YouTube Rate Calculator →
Yes — this is called usage rights or content licensing. If a brand wants to repurpose your content in paid ads, charge an additional 30–50% on top of your base fee. Our calculator adds this automatically when you select a usage rights duration.
An exclusivity clause means you agree not to work with the brand's competitors for a set period. Since this limits your income from other deals, charge 30–50% extra. Our tool adds a flat 40% premium for exclusivity, which is the Indian industry standard in 2026.
Absolutely. Finance and crypto influencers command the highest rates (2× multiplier) because brands in BFSI have large ad budgets and high customer LTV. Tech/AI follows at 1.5×, Beauty at 1.35×, Fashion at 1.3×. Comedy and general lifestyle niches sit at 1×–1.1×.
Yes. Tier 1 city creators (Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune) generally command 15–20% higher rates because their audiences have higher purchasing power. Our calculator adds a 20% city premium for Tier 1 creators.
LinkedIn is India's most underpriced creator platform — a fair 2026 benchmark is ₹1.20 per follower annually. See why, and what to charge →
Most Indian creators either guess their rate or base it on what others charge, without accounting for niche value, engagement quality, usage rights, or exclusivity. Brands often lowball because creators lack data to push back. PriceMyReel gives you a calculated, defensible number so you can negotiate with confidence.
Yes, completely free. No signup, no email required. Just enter your numbers and get your fair rate instantly. We built PriceMyReel so every Indian creator — from nano to macro — has access to professional pricing intelligence previously only available to top-tier talent agencies.
Instagram's Reels bonus program has very limited availability in India and pays very little — most Indian creators receive nothing directly from Instagram. The real money comes from brand collaborations, not platform payouts. A creator with 50,000 followers can earn ₹45,000–₹90,000 per branded reel — far more than any Instagram bonus. Use the calculator above to find out exactly what brands should be paying you for your content.
