It depends on your average views, niche and engagement — not your follower count. Brands price off cost-per-view (CPV), and a reasonable 2026 base for Indian creators is ₹0.90 per view across Reels, Carousels and Stories, before niche and other adjustments.
| Tier | Followers | Rate per post |
|---|---|---|
| Nano | 1K–10K | ₹2,000–₹10,000 |
| Micro | 10K–100K | ₹10,000–₹80,000 |
| Mid-tier | 100K–500K | ₹80,000–₹3,00,000 |
| Macro | 500K+ | ₹3,00,000+, usually negotiated as a package |
Two creators with identical follower counts can fairly charge very different amounts. A Finance creator's rate carries a 2× multiplier over a Comedy creator's, because BFSI brands have larger budgets and higher customer lifetime value. Tier 1 city audiences add another 20%, and engagement above 5% adds a further premium — so the number isn't really about your tier, it's about your views, niche and engagement stacked together.
Take your average views from your last 5–10 posts (not your best-performing outlier), multiply by ₹0.90, then apply your niche multiplier. That's your base rate before city, engagement, usage-rights or exclusivity premiums.
Skip the manual math — get your exact rate in 10 seconds.