"Per reel" isn't the same number as "per post" — a Reel, a Carousel and a Story from the same creator, at the same follower count, price differently. A Reel commands the highest rate of the three, because it gets Instagram's strongest algorithmic push and stays discoverable the longest after posting.
| Format | Price vs. your Reel rate | Why |
|---|---|---|
| Reel | 100% (base rate) | Highest reach, longest discoverability window |
| Carousel | ~70% | Good reach, but falls off the algorithm faster than a Reel |
| Story | ~35% | 24-hour lifespan, lowest sustained reach |
Say a creator averages 20,000 views per Reel. Here's what each format is worth before city, engagement, usage-rights or exclusivity premiums:
| Niche | Reel | Carousel | Story |
|---|---|---|---|
| Lifestyle (1.1×) | ₹19,800 | ₹13,860 | ₹6,930 |
| Fashion (1.3×) | ₹23,400 | ₹16,380 | ₹8,190 |
| Tech / AI (1.5×) | ₹27,000 | ₹18,900 | ₹9,450 |
| Finance (2.0×) | ₹36,000 | ₹25,200 | ₹12,600 |
Use your own average views and niche in the calculator below for your exact numbers — this table is illustrative at a fixed 20,000-view base.
When a brand books more than one Reel in a single campaign — common for a launch sequence or always-on retainer — a 10–15% bundle discount off the per-unit rate is standard in India, in exchange for the guaranteed volume. Don't discount further than that; the brand is still getting per-Reel reach each time, not a one-time cost.
Enter your actual views and niche for your exact per-reel rate.