Per-reel charges in India in 2026 depend primarily on your average views and niche — follower count is a secondary factor at best. The baseline most brands and agencies work from is ₹0.90 per view, adjusted upward for premium niches.
| Tier | Followers | Per-reel rate |
|---|---|---|
| Nano | 1K–10K | ₹2,000–₹10,000 |
| Micro | 10K–100K | ₹10,000–₹80,000 |
| Mid-tier | 100K–500K | ₹80,000–₹3,00,000 |
Finance and Tech niches command 1.5–2× higher per-reel charges than lifestyle or comedy content at the same follower count, because the brands buying that attention (fintech, SaaS, BFSI) have larger budgets and higher customer value per conversion. A 50,000-follower Finance creator can often out-earn a 150,000-follower lifestyle creator on a per-reel basis.
Beyond niche: Tier 1 city audiences (Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune) add roughly 20%, engagement above 5% adds a premium, and if the brand wants usage rights (running your Reel as a paid ad) that's a separate 30–50% on top — not included in the base per-reel number.
Enter your actual views and niche for your exact per-reel rate.